![dpa) - A runner wears a yellow champion-chip on his trainer while running along a road in Duesseldorf, Germany, 31 March 2004. The champion-chip transmits the data of a runner to a dpa) - A runner wears a yellow champion-chip on his trainer while running along a road in Duesseldorf, Germany, 31 March 2004. The champion-chip transmits the data of a runner to a](https://c8.alamy.com/comp/D3J9XM/dpa-a-runner-wears-a-yellow-champion-chip-on-his-trainer-while-running-D3J9XM.jpg)
dpa) - A runner wears a yellow champion-chip on his trainer while running along a road in Duesseldorf, Germany, 31 March 2004. The champion-chip transmits the data of a runner to a
![Marathon runner, running shoes, ChampionChip fixed on the shoe, used to keep track of the competition times of athletes Stock Photo - Alamy Marathon runner, running shoes, ChampionChip fixed on the shoe, used to keep track of the competition times of athletes Stock Photo - Alamy](https://c8.alamy.com/comp/C0814T/marathon-runner-running-shoes-championchip-fixed-on-the-shoe-used-C0814T.jpg)
Marathon runner, running shoes, ChampionChip fixed on the shoe, used to keep track of the competition times of athletes Stock Photo - Alamy
![Willowfield Harriers on Twitter: "A massive well done must go to Junior club member Emer McKee who won the ladies 5K race at Sunday's Champion Chip Ireland event at Down Royal, running Willowfield Harriers on Twitter: "A massive well done must go to Junior club member Emer McKee who won the ladies 5K race at Sunday's Champion Chip Ireland event at Down Royal, running](https://pbs.twimg.com/media/Ez5dgn3X0AAFjop.jpg:large)