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![PDF] Working with Events to build a Destination Brand Identity -the DMO Perspective | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0a567899ef4538939b56d28d66a7f21d01dbfc73/23-Figure3.4-1.png "PDF] Working with Events to build a Destination Brand Identity -the DMO Perspective | Semantic Scholar")
PDF] Working with Events to build a Destination Brand Identity -the DMO Perspective | Semantic Scholar
Brand identity prism Source: Kapferer (1992, 1998) | Download Scientific Diagram
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